the cinerama dome, a landmark for l.a. filmgoers, opened to the public 50 years ago today. this 2-page ad for the theater appeared in the l.a. times on nov. 3, 1963.
this year, in observance of the anniversary, the theater again screened the first movie it ever showed, “It’s a mad, mad, mad, mad world.” (times film writer mark olsen notes that the movie played for over 66 weeks the first time around.)
in a 1963 article on the dome, then-assistant real estate editor frank mulcahy noted that the theater’s design wasn’t the only thing new about it. among other innovations, it featured a “photo-electrically activated smoke detection device which will clear the lobby of [cigarette] smoke” — not the sort of amenity you hear about much anymore.